Attention: Authors, Speakers, Coaches, Trainers, Consultants, and other Expertise-Based Business Owners:“Who Else Wants To Discover
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| How to identify, define and qualify your best suited niche and ideal clients. | ||
| » | Lori Palm shows you how to tap into your core passions ... those that will drive you to succeed when you harness them correctly. | |
| » | Marc Weiner walks you through the process of defining and qualifying your niche, so that you know who you are marketing to and that your niche can support your business. | |
| » | Maria Marsala guides you through creating your ideal client profile, focusing your niche tightly so that you will attract clients you enjoy working with. | |
| The basics of copy writing ... so you can do it yourself in a pinch, as well as be able to recognize good copy if you hire that task out. | ||
| » | Adam Urbanski explains the two sides of marketing copy: your target market's greatest fears and their most treasured desires. | |
| » | Michele PW shows you the basics of translating your target market's fears, pains and desires into benefits you can focus on in your promotions and marketing messages. | |
| » | Annie Jennings and Stacey Amaral Kaufmann clear up the difference between benefits and features ... and why you must focus on the former over the latter. | |
| The basics of developing a marketing funnel and three main types of marketing funnel that are ideal for expertise-based business owners such as writers, authors, speakers and coaches. | ||
| » | Milana Leshinsky explains the concept of the "marketing funnel" and shares how you can develop your own. | |
| » | Karen Capello talks about how to use coaching as an integral part of your marketing funnel. | |
| » | Arvee Robinson shares her best tips on integrating public speaking into your marketing funnel. | |
| » | Alicia Forest reveals how information products play a key role in an expertise-based business's marketing funnel. | |
| How to attract your perfect clients using a variety of incentives such as teleseminars, quizzes and special reports. | ||
| » | Adam Urbanski returns to explain how choosing the right "lure" can attract the best most ideal members of your target market to your business. | |
| » | Paulette Ensign shares her techniques for using special reports, tips booklets and other mini-information products to attract clients ... in bulk. | |
| » | Edward Turner reveals how using quizzes and surveys can be a very powerful way to attract your ideal clients. | |
| » | Cindi Dawson uncovers the best ways to use teleseminars as effectives client attracting tools. | |
| 5 key strategies for increasing your visibility, including blogs, article marketing and social media. | ||
| » | Denise Wakeman explains how to leverage your blog for your business, increasing traffic to your website and showcasing your expertise. | |
| » | Reed Floren reveals how to use joint ventures to rapidly grow your business and increase your visibility factor. | |
| » | Michele PW returns to share her secrets for creating rapid business growth through word of mouth marketing. | |
| » | Connie Ragen Green gives you the real dope on article marketing and how it can create unstoppable traffic for your website. | |
| » | MaryPat Kavanaugh shows you how to use social media to make money in just 15 minutes a day. | |
| 3 powerful strategies for turning your prospects into raving fans to repeatedly purchase from you and refer even more business your direction. | ||
| » | Jeff Dedrick spills the beans on how a variety of back-end marketing strategies can effectively increase your bottom line and add value to what you offer your clients and customers. | |
| » | Ryan Lee explains how he created wealth ... and a strong following of loyal clients ... through creating continuity programs and membership sites. | |
| » | LisaRae Preston goes beyond ezine publishing and reveals the best ways to create a thriving business with relationship marketing. | |
And, throughout the program, Carma Spence-Pothitt will be pulling it all together and providing motivation, tips, actions steps and advice on how to use and implement all that you're learning so that you get the most out of your learning experience.
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After all, you work hard at your business. You deserve to succeed!
And I'm here to help you do just that because I totally believe in you.
And that's why I've done my absolute best to bring you this information in a way that you can understand, absorb and implement in your business.
Individual lessons will be delivered to your e-mail in-box each week and will include information in both audio and written formats. Depending on the week's lesson, you'll receive:
Occasionally, when appropriate for the information being presented that week, you'll also receive supplemental material in the form of an e-book, additional audio or even video.
First, let's put this into perspective.
Let's say you went out and either hired all these teachers or purchased their products so you could learn all this stuff on you own. And let's say it cost you $50 to $200 per teacher to do this. That would cost you somewhere in the ball park of $1,100 to $4,400!
And would you actually read all those ebooks? Listen to all those audio programs? Attend all those group meetings?
Would you be able to pull all the information together into a cohesive plan on your own?
If you're anything like me ... and you're honest with yourself ... I'd say not.
I mean ... my hard drive is brimming over with ebooks, teleseminars, and other programs that I haven't touched yet. And that doesn't include the four book shelves full of the home study programs I mean to get to. Nor all the ebooks, teleseminars and videos I've saved to CD and squirreled away in a CD album.
The thing is ... when you're given the whole enchilada on one big plate ... it's hard to begin or finish it!
But if you're spoon fed that same enchilada in smaller portions, before you know it ... you've eaten the whole thing!
That's why I've packaged this program into easily digestible weekly portions. And I've not only given you the information ... I've given you guidelines, ideas and tips on how to use that information in your business.
And I've done it all for only $273. And you don't even have to pay for it all up front! I've broken that payment up into seven monthly installments of $39. And, you can cancel at any time and not finish the course. And, on top of that, if you are not completely thrilled with the content and customer service you can ask for a full refund of your membership tuition for up to 60 days.
Of course, why would you do that when you know you'll get some free coaching when you reach the end? :-)
Yes! I Want To
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Followed by this:
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Lori Palm is a modern-day muse inspiring passion,
purpose and possibilities to fuel success for individuals, business owners,
and organizations. An entrepreneur for more than 35 years, she sees the unseen
business opportunities everywhere. Discovering and igniting passion results
in clarity and focus for maximized human capital, enhanced interpersonal communication,
raised productivity and increased business value.
Listen to a snippet from Lori's Lesson:
Marc
Weiner provides
Executive Coaching, business consulting and advisory services to CEOs and Boards
of Directors in the areas of strategic planning, business growth and development,
complex business challenges, turnarounds and senior executive career/life
transition. He has 25+ years of experience in executive management, acquisitions/mergers,
major expansion phases and new business development.
Listen to a snippet from Marc's Lesson:
Maria
Marsala is
a small business strategist, author, speaker and former Fortune 300 executive.
She started her career on Wall Street and made
her mark at several well-respected firms, such as Merrill Lynch and Bear
Stearns, becoming one of the very few women bond traders at the time.
Maria focuses on simplicity and execution, helping her clients create,
refine, and reuse business systems and marketing processes that "work."
Listen to a snippet from Maria's Lesson:
Adam
Urbanski, president of Marketing Mentors, is a results-driven
marketing strategist teaching business owners and professionals how to
develop and implement more effective ways to attract new customers and
clients. Author of several best-selling marketing programs, Adam frequently
facilitates marketing training workshops and teleclasses, including signature
live event and home study program, Attract Clients Like Crazy.
Listen to a snippet from one of Adam's Lesson:
Michele
P.W. helps people become more successful at attracting
new clients, selling products and services, and boosting business. She
specializes in writing copy and creating marketing and advertising campaigns
that get people to TAKE ACTION, whatever that action may be. In fact,
she has mastered psychological and hypnotic techniques designed to persuade
your target market to become your customers.
Listen to a snippet from one of Michele's Lesson:
Annie
Jennings, of the National PR firm, Annie Jennings PR is
a National Publicist specializing in promoting authors and experts to
the media. Her vision and insight has revolutionized the publicity industry.
She is joined during her lesson by her colleague, Stacy Amaral
Kauffman, who has 10+ years of public relations experience
working with the National Media including radio, television, and print.
Listen to a snippet from Annie's Lesson:
Milana Leshinsky is an entrepreneur, author, and business advisor to life and business coaches, and entrepreneurs who want to add coaching to their business. Her book, Coaching Millions: Help More People, Make More Money, Live Your Ultimate Lifestyle,
has been named the definitive guide to turning a coaching practice into the
ultimate lifestyle business and a passive income machine.
Listen to a snippet from Milana's Lesson:
Karen Cappello, PCC, CLC, is a highly-successful mentor coach. She is a certified life coach through Coach For Life™, a professional certified coach through the International Coach Federation, and is a Master Certified Inspired Learning Facilitator, as well as a faculty member of, the Foundation for Inspired Learning™.
Listen to a snippet from Karen's Lesson:
Arvee Robinson is a Master Speaker Trainer, Persuasive
Speaking Coach, Author, and International Speaker. She teaches Business Owners,
Service Professionals and Entrepreneurs how to use public speaking as a marketing
strategy so they can attract more clients, generate unlimited leads and grow
their businesses, effortlessly. Arvee has helped hundreds of individuals to
win clients and close more sales every time they speak.
Listen to a snippet from Arvee's Lesson:
Alicia M. Forest, MBA, Multiple Streams Queen & Coach, is an author, entrepreneur, and expert marketing coach to coaches, consultants and other solo professionals in more than 40 countries. As the founder of Client Abundance, her mission is to be the lamplighter for other solopreneurs on the path to abundance in business and in life by leveraging the power of the Internet to make more money in a meaningful and sustainable way.
Listen to a snippet from Alicia's Lesson:
Paulette
Ensign is the founder, Chief Visionary,
and Booklet Queen at Tips Products International. She teaches people,
worldwide, to transform their knowledge into tips booklets, special reports,
and other information products for both marketing and making
money. She has personally sold well more than a million copies of her
tips booklet, "110 Ideas for Organizing Your Business Life," without
ever spending a penny on advertising.
Listen to a snippet from Paulette's Lesson:
Edward
Turner is a marketer and product creator. His marketing
specialty has become creating high-converting, interactive landing
and name squeeze pages. Online quizzes have become a favorite among
Ed's clients, and he's created custom software for creating and managing
quiz landing pages. His quiz landing page software was so good, that
he was able to successfully sell that business.
Listen to a snippet from Edward's Lesson:
Cindi Dawson is
known as The Teleseminar Coach because she loves helping people reach their
goals through the magic of teleseminars, and because she is doing so herself.
She spends her time creating and delivering courses, interviewing, speaking,
and hosting an internet Blog Talk Radio show. She loves to introduce people
to the low-cost and low-tech method of creating products quickly and easily,
using only their phone and a topic.
Listen to a snippet from Cindi's Lesson:
Denise Wakeman is a business blogging expert, online marketing
advisor and co-founder of The Blog Squad. With nearly two decades
of business and online marketing experience, she helps authors, speakers,
service professionals, and small business owners optimize and leverage
great blogs as well as strategically use social media tools to gain
visibility, build credibility and manage their online reputation.
Listen to a snippet from Denise's Lesson:
Reed
Floren is a professional joint venture broker, public
speaker and super affiliate. He's worked along side
many of the world's top marketers, including Mark Joyner, Russell
Brunson, Dr. Joe Rubino, David Riklan, Joel Comm and countless other
high profile marketers who are the real players
in their respective industries. He is also the creator of JV Boot
Camp, which shows you how to successfully use joint ventures in your
business.
Listen to a snippet from Reed's Lesson:
Connie Ragen Green is an author and online mentor
who has written more than 800 articles, several short reports and three eBooks.
She now teaches others how to write articles and eBooks, set up their blogs,
use the technology necessary to build an online business, write their own sales
letters and opt-in pages, and have their ebooks selling on the internet within
days of completing their ebook.
Listen to a snippet from Connie's Lesson:
MaryPat Kavanaugh, aka The Queen of Connections and the Queen of Marketing, is the President and Chief Marketing Strategist of Strategic Results Marketing. She has been an entrepreneur since she was 20 years old. She currently lives in Utah and devotes her time to creating strategic marketing plans as well as creating profitable relationships for her clients and implementing cutting-edge social marketing techniques.
Listen to a snippet from MaryPat's Lesson:
LisaRae Preston, former elementary school teacher, turned email marketing on its head with the creation of Instant Niche Emails, a runaway bestseller software for webmasters. Known as the Relationship Marketer, Lisa specializes in helping clients connect personally with their website visitors, subscribers, and customers.
Listen to a snippet from LisaRae's Lesson:
Jeff Dedrick has been a successful entrepreneur
for more than 20 years. From owning a DJ service while in college to eventually
owning 5 restaurants and 2 fitness clubs, Jeff has enjoyed the freedom that
comes from being self employed. In February, 2005, he decided to completely
sell all of his offline businesses and move 100% online.
Less than a year later, Jeff had a successful and rapidly growing online
business.
Listen to a snippet from Jeff's Lesson:
Ryan Lee went from a broke gym teacher in the Bronx, NY
to a millionaire by doing one thing . . . Ryan turned his passion
(in his case, his passion for fitness) into recurring revenue. It
started with a simple paid membership site officially launched in
2001 (while still working full time as a teacher). And from there,
it's exploded into a full-fledged online empire with over 50 different
recurring revenue products.
Listen to a snippet from Ryan's Lesson:
Carma Spence-Pothitt has more than 20 years of marketing,
public relations and publications management experience under her
belt. She's worked on marketing and public relations campaigns for
such organizations as City of Hope National Medical Center, The Marine
Mammal Center and Champagne Deutz. She helps authors, speakers and
coaches build a thriving web presence through better marketing and
branding, as well as web design.